tAN Values
If you choose to join the tAN program, then both you and toot will uphold the values of the program. This is for the good of both your blog and our business. In the same way, we will force our advertisers to respect our values.
Be a strong voice: Strong voices are voices that bring intelligence and shine onto this world. We all know blogs are conversations and not dictations. Strong voices foster intelligent conversations. Be Accurate: Feel free to cover events and break stories. But be accurate. To be accurate is to be professional. If you are not reporting accurately, you are harming yourself, the blogs around you, and the blogging movement!
Be Responsible: You are talking to the world. We are the new media. Good media is responsible media. Do not promote bigotry, closed mindedness, violence, hate and racism. Most people will not find it interesting and certainly not your business partners!
Be Passionate: Passion is everything. If you are passionate about traveling to the moon, NASA will choose you in its next manned trip to the moon! Passion drives us crazy to learning more, be creative, think differently. Passion shows and people admire it. If you are not passionate about blogging, it will show! People are smart, and they are there to get you!
Brand Yourself: We love brands. At toot, your 70x70px icon is important because it’s your brand. But it goes even further than that. Give your writing a style, your opinions depth, your analysis a twist, your stories a climax, and garnish it with candies!
Conversations need conversations: So blogs are conversations not boring lectures we read in printed media, watch on TV and listen to on radio. Be open to conversations and invite others to interact with you. The last thing we want to see is you blogging in the underworld, nobody listening and interacting with you!
Help us help you: We will always listen to you. E-mail addresses of the founders and staff of toot are posted in the “About toot” page. We are very accessible, we are not ministers, we are not managers. Even spam gets into our inboxes!
Do your homework: At toot we have a dedicated effort & personnel to fly out and close advertising deals for you. We will ask you to post surveys and questionnaires for your readers so we can better engineer our sales effort. We will ask you to disclose your traffic statistics to us every now and then. If you are part of the program, you have some homework to do. It takes you a few minutes every month, as we will handle all the technical parts, but it takes you and toot miles ahead. Who said school days are gone?